Nike Selfridges Interactive Windows by …,staat

Selfridges of London has been known for ground breaking window displays on Oxford Street's bustling sidewalks. During the London Summer Olympics, Selfridges housed ‘Nike+ Innovation Center’ - to bring the crowds into the store, Dutch creative agency …,staat & Nike created 8 interactive kinetic window installations.

The design in which measuring how high a passerby could jump to a motion-controlled series of balloons and even tracking their movements.

It was a great time to be in London, see our other London Summer Olympics coverage here.

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